Credit card claims ad complaint upheld

15/01/2009

A credit card claims advert has been criticised by the Advertising Standards Authority (ASA) for misrepresenting the product.

Cartel Client Review suggested in the radio spot that all card debt could be wiped out for certain customers.

The ASA was then contacted by a member of the public, who pointed out that this was unlikely to be the case for most people.

During the advert, Cartel said: "Did you know that if you took your credit card out before April 2007 your outstanding balance could be completely written off?

"Cartel Client Review can check your credit cards to see if you can claim to have your balance completely cleared."

The ASA, in its ruling, said that these claims were "misleading".

It added: "We considered that we had not seen evidence that demonstrated the number of Cartel Client Review's clients that had successfully won their claim to have their credit card debts written off, or that showed what proportion of their total client base the successful clients represented."

Tags; Debt Management and Banking, Credit Card Lifestyle,

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